Your product or service solves a problem, right? If they’re scrolling through their news feed, you may only have a few seconds to get your point across, so it’s important to keep your ad campaign as short and sweet as possible. There is no one call-to-action formula that can convince potential customers to convert. If that catches their attention, they’ll read your ad copy. With the emphasis on using as little copy as possible to entice readers, ad copy has to target specific types of users. Understand and Reflect Your Customer’s Struggle… Specifically. Keep these top tips in mind and customize to your brand to make a video with a message in minutes. A creative story can also help grab the attention of your audience and become more familiar with your company, especially if you establish a clear brand voice. State what you know about them! So if people in my audience are “suffering” even the tiniest bit, then your peeps have GOT to be in some kind of minor emotional pain. If you want to keep your ad copy short and sweet, you can run click-to-Messenger ads attached to a bot flow that helps you share the information a customer needs to encourage a purchase. Think about how you can guide your audience through the steps they need to take to make a purchase. Maybe it has to do with HOW FREAKIN’ HARD IT CAN BE. 1. That’s when the decision will be made on whether they click your ad or not. Just remember: we’re leaving people OUT of the party.). Now that you’ve got some great Facebook ad examples to model, you might want to dig deeper into how the different Facebook ad formats work. Both ad creative and text working together can help an audience feel better about clicking through on your offer. (Click image below open). What makes this ad work? A little effort, though, goes a long way. Just like choosing images for your ads, writing ad copy is both art and science. And the better they can envision it, the more likely they’ll believe it’s for them and buy it. The right Facebook ad copy can have a dramatic affect on the performance of your ads! Write everything that comes into your head. There are four key areas where you can insert text. That’s an important place to begin. Facebook Ad Copy: 5 Steps to More Conversions 1. Lately, Facebook turned out some new requirements for custom audience data( June, 2018) however typically it will not influence those firms utilizing their very own information accumulated by e-mail, sales groups, or companions. (Just you wait, Pinterest advertising. Think about the fears people have, the mindset issues that are holding them back, or any emotions they might be feeling that would make them your ideal customer. Word Choice: When writing your Facebook ad copy, use strong words with the personality that you want to be associated with your brand. New announcements. Test different CTAs with each audience when putting together your ad campaign to get closer to the conversion rates and sales you’re looking for. With all of Facebook’s rules and regulations, writing ad copy for the medium seems like a daunting task. Ad Type: Image Ad Objective: Drive sales. Headline : A short piece of text that appears in bold below your ad creative (and beside your call to action) Open up a Google Doc, a Word doc, Pages, TextEdit, or your word processor of choice. The ad copy supports the image. Asking questions is a smart move in the face of Facebook’s algorithm which emphasizes engagement.Just peeking the number of shares this post scored relative to likes and comments, discussion-based ads promos are a proven way to get people talking. Translation? These are the oldest type of ad in the book. – but they are losing money. The rule showed the amount of text allowed on ad images. Make different ads for different audiences. Site Terms. Stick to one format and choose one that is relevant to your offer. Through storytelling and data-driven content, his focus is providing valuable insight and advice on issues that prospects and customers care most about. Plus, know what makes them eye-catching and how to apply it to your Facebook ads. A strong CTA button can accomplish a lot. Some common urgency phrases you can use to capture potential customers attention include: When it comes to your social marketing on Facebook, the goal is to get creative with your content and show how your product or service benefits an audience. (Note: all of my examples aren’t necessarily from Facebook ads….but they could be because they really are that good). Launching a Facebook ad campaign that ROIs, however, is another story. They ran a separate Facebook video ad with a “Shop Now” call-to-action button to encourage potential shoppers who were ready to buy to go ahead and make the purchase. And part of that puzzle is the ability to write effective Facebook ad copy. Identify your audience and write copy as if you’re having a face-to-face conversation with them. Get your audience to stop scrolling on their feed. This example uses words like “genius” and “delightful”, creating positive feelings around the product. Below you’ll find my top five rules for writing truly effective Facebook ad copy. The contents of this blog were independently prepared and are for informational purposes only. If you’re not sure about making a purchase, what’s one thing that might encourage you to jump on a deal? In Facebook ads, the rule of thumb is for marketers to focus on the image. I seriously geek out over targeting. Focus on getting me to click, and I can get to know you and your brand later on. According to the rumors, the social network was considering doing away with the “20% text rule”. When it comes to writing Facebook ad copy, your image and text should tell a story and relate to each other. You have a beautiful image and CTA, but your campaign doesn’t seem to convince and convert. This isn’t a medium where you can let the image speak for itself and expect results. Good copywriting functions as a … Pictures of your friends’ kids, their vacations, Buzzfeed quizzes, Candy Crush scores, posts from the 10+ groups you’re in . Terms Of Service New life changes. The photo is seasonally appropriate for an ad run during the summer. Examples. The image is what draws the eye, but the ad copy is what seals the deal for the click. The first three strategies focus on demonstrating how you understand a target audience. not my thing. Yet something about the ad caught your attention. Creative Credits. They do NOT belong in your ad copy. At the AD SET level of your Facebook ad, under DETAILED TARGETING, type in “engaged” then select the “recently engaged” relationship status option. Yes, I know. A few months ago, whispers about a test that would change the way brands advertise on Facebook started spreading. Facebook is for new things. To prove it, the social media giant used a 20% rule that required no more than 20% of ad copy to appear on ads. (Note: all of my examples aren’t necessarily from Facebook ads….but they could be because they really are that good). so you can see some of these techniques in action. That’s why we created the the Ad Copy Cheat Sheet. Don’t stop until that timer goes off! TrinaTurk’s Facebook ad copy highlights an effective short message for a broad audience of luxury shoppers, which decreases the chances of overloading their audience and encouraging high click-through rates. This ad from Digital Marketer not only speaks to the marketing managers’ personal experience with building a great department by asking an important question (Act 1), but also explains how they’ll get you from problem to solution (Act 2) and the benefits you’ll experience after (Act 3). This helps different types of people picture the product in their own lives in different ways. Users won’t know what to do with it. Just like your Facebook ad copy needs to be relevant to your target audience. The only thing I might leave open is my landing page for inspiration. Seven effective Facebook ad copy tips 1. Thank you! How to Create a Facebook Business Page: A Step-by-Step Guide, Facebook Ad Sizes and Specifications Cheat Sheet (2021). What information do I need to share to get this outcome. then you’re going to keep scrolling right on past my ad. Narrowing down these specifics — knowing who the segment was and what dresses and jumpsuits they liked — allowed the online retailer to create copy that resonated with potential customers. Let’s get straight to the punchline: if you’re running ads on Facebook, you want results. (Thanks guys!). Increase page views with beautiful design and well-written copy. One of the best practices in writing an ad copy is to focus on the audience. If you’re like me and your attention span has been shot to hell by pretty much everything on the ol’ Internet, close everything else: tabs, windows, applications. What are you more likely to click on: A snappy, witty message with a video of the product or service attached to the ad, or a long wall of text explaining three different concepts with an image at the bottom? © 2021, ManyChat, Inc. Storytelling is a powerful tool for connecting with potential customers... 2. You won’t use every single one of them in each piece of copy you write – you’ll see that it’s pretty hard to combine #4 and #5 (but not impossible). As people scroll, the first thing that’ll catch their eye is your ad image/video. Then use different copy and ad creative for each segment to create more relevant ads. Pictures of your friends’ kids, their vacations,... 2. But I hate writing Facebook ad copy. They also know what to expect from you. Facebook and Instagram ads are complicated AF – but I’ve created a simple 5 Ads Strategy anyone can implement to reach thousands of new students interested in a course just like yours. In this article, I will go over several tips for writing social media ad copy that converts. So it only makes sense to have the same tone across all your customer touchpoints from Facebook ad copy to bot persona and even product descriptions. Make sure your ad tells me what I’m going to get if I click, what problem you’re going to solve, or how I’m going to end up feeling as a result of what you’re offering. The Facebook ad specs for single image ads are split into two: without link and with link. The basics of Facebook ad copy The first step in improving your Facebook ad copy is understanding where it belongs. ), So that means that like it or not, writing ad copy is a big part of my job. There’s no room for any messaging that I need to think about to understand. If your ad copy isn’t good enough, they won’t click the ad. Consumers come with  short attention spans. When you’re writing your Facebook ad copy, it’s always a good idea to add the URL of the landing page in the copy itself. Frame Your Message with Something Timely. You can test the effectiveness of ads by simple A/B testing, also known as split testing. The reminder of a new season requiring a new wardrobe gently pushes people to take action and hit the “Shop Now” button. To start, Facebook ad copy is the written copy found in Facebook advertisements. Pain + agitate + solve Check out some of the feedback I gave people below and see if you can apply it to your own copy! Facebook has always made a big issue of text in images. Write with emotion and … Branding + Website design by Public Persona Studio. For example, like the 5 Napkin Burger example below. (The same is true for your landing page, by the way. Facebook advertisers often focus on the visual creative—the video or the image—but the ad copy is equally important. A lot of people hate it just as much as I do, so they’re happy to hand that part off to someone else. You can’t just throw an image and some decent copy together and call it a day anymore. So that means that people are “suffering” in some way, and you’re there to end the suffering. I even enjoy a little Photoshop action while creating images. Both of these things will show the personality behind your company on social media channels and help people feel like they know you and can trust your product or service. Once on the AD level and you are creating your ads text and headline, SPEAK DIRECTLY TO THEM! Because there’s nothing worse than spending your money on the wrong people, you know what I’m saying? The landscape of Facebook is way overdeveloped. Don’t try to be clever – just be clear.. Facebook is noisy, yo! If you’re in the life coaching, health and nutrition, personal finance, or tons of other industries, writing emotional copy is going to be pretty simple. However, Facebook is the place where people come to have lengthy political discussions, bare their souls, and pass along the viral news. Including a timeframe in your Facebook ad copy immediately triggers anticipatory regret, which in turn can lead into a conversion. Distinct messaging helps a new audience become familiar and at ease with your brand. And there you have it: my top five tips for writing ads that not only get clicks, but the RIGHT kind of clicks. In the world of Facebook ads, content isn’t king. Whether you’re new to ad copywriting or an experienced copywriter, these tips and ad examples above can help improve your social media campaigns, create brand awareness on social, and fill your funnel with warm leads. It’s just . For example, if you’re targeting people who may not have heard of your brand, you can build a series of lookalike audiences based on people who’ve bought from you or are on your Messenger subscriber list. It’s actually pretty simple: I have a system for the actual creation of the copy, and five rules for writing great ad copy that I stick to every single time.